You can’t eat the same food for many days. You can’t laugh at the same joke every day. And, you can’t wear the same type of clothes every day (unless you are Mark Zuckerberg).
This universe and our body are designed in such a way that we need elements of newness in every aspect of life. Change is very much necessary and this is why we’ve got trends.
Trends come and go. Some trends can even repeat and the average amount of time it takes for a certain trend to come back is said to be around 10-20 years. Now, if trends can shape and influence fundamental areas like fashion, economy, home décor, politics, careers and environment, they can certainly shape the plumbing industry.
So, let’s have a look at some of the main trends that will be impacting the plumbing industry in 2023.
Instability in Housing Market Will Affect the Plumbing Industry
Studies show that usually most plumbing issues are faced by residential property owners. Running toilets, low-water pressure, clogged drains and leaky showers are some of the most common reasons homeowners would call a plumber. Therefore, you’d say that plumbing problems in residential properties played a huge role in contributing to the $95 billion the plumbing industry earned in 2013. In fact, according to industry research from IBISWorld, the number shot up to more than $110 billion in 2019 and was expected to continue growing. However, the unexpected happened in the form of COVID-19.
During the 2021-2022 period, the housing market was heavily affected and this instability is said to continue its rule even in 2023, when it will affect the plumbing industry. The US Bureau of Labor Statistics may have predicted an increase in the number of plumbers, pipefitters and steamfitters, but research has revealed that the plumbing sector would witness a fall in its revenue.
The Do-It-Yourself Trend Will Rule
Do you know that many people in Britain do not employ professionals to do work for them in their house?
Where I live, for example, you’d never see people hiring professionals for works like decorating, painting, lawn mowing, roof cleaning and so on.
Sure, DIY can save you cash at times, but repairing and fixing things by yourself also gives you a sense of pride. The concept of solving a problem by yourself or doing a work that would usually require the help of an expert would give you immense satisfaction and provide imminence learning opportunities.
Plumbers Would Shift to Omnichannels
Today, even plumbers understand the business of marketing.
In the early days, there was a shortage of media products as well as plumbers, so as long as you had the expertise, you didn’t have to worry about customers and to market your plumbing business. However, times have changed and if you want to thrive amidst the fierce competition, you have to invest in plumber marketing. And, one of the main effective marketing tactics is reaching out to your audience.
Of course, if you want to reach customers, you’d need to use the different media channels that people are connected to. If you want to grab attention, for example, don’t just to emails and basic messages. Ignite your plumber marketing strategy by using social media platforms like Facebook and Instragram.
Online Plumbing Stores
As people adhered to government-imposed restrictions and embraced social distancing, they turned to online shopping. The lockdown forced everyone to change the way they shop and since then online shopping has become a huge trend.
This is why 2023 is predicted to be the era of the natural move toward the simplicity of buying products online. Studies, for example, have proved that most plumbers would get their plumbing equipment and tools from big online stores.
